Katie BrinkleyIf LinkedIn ads have ever felt expensive and intimidating to you, you're not alone. But what if you could actually turn your ad spend into high-quality leads and serious ROI? This week on Rocky Mountain Marketing, I’m sitting down with LinkedIn Ads pro AJ Wilcox—the founder of B2Linked and host of the LinkedIn Ads Show podcast.
Katie BrinkleyIn this episode of Rocky Mountain Marketing, I sit down with brand strategist Fabi Paolini to talk about how to attract the right clients—those “power buyers” who are ready to invest, take action, and value your expertise. If you're tired of people ghosting your offers or saying “maybe later,” it’s probably not your offer—it’s how you're messaging it. Fabi shares her Angle of Mastery framework that helps you stand out in a crowded market and speak directly to people who are already motivated to solve their problems.
Katie BrinkleyThe digital content space is more crowded than ever, and simply creating content is no longer enough—it needs to create impact. With changing algorithms, the rise of AI, and evolving consumer behavior, brands need to rethink their content approach.
What does it take to create content that not only ranks but converts in today’s fast-paced digital world? With ever-changing algorithms, shorter attention spans, and the rise of AI-driven marketing, staying ahead requires more than just keeping up—it’s about adapting and innovating. In this episode, I sit down with Andy Crestodina, co-founder of Orbit Media and author of Content Chemistry. Andy has spent decades shaping the content marketing industry, and today, he’s here to break down what’s working, what’s not, and how you can future-proof your strategy.