author of ‘The Social Shift’ and CEO of Next Step Social Communications, is revolutionizing social media marketing with her less is more approach. Bringing over two decades of experience and her unique four-post strategy, Katie helps clients achieve significant growth while reducing their posting frequency. This innovative method draws on her platform-agnostic storytelling skills, meticulously tailored to each brand’s objectives. Her agency, Next Step Social Communications, specializes in elevating CEOs to become thought leaders in their industry, offering customized social media and podcast strategies, alongside full production services. Katie’s expertise, which has profoundly impacted clients ranging from AT&T and DirecTV to solopreneurs, merges journalism with social media insight, enabling clients to attract their ideal audience and drive measurable results with unparalleled efficiency.